Guest Author: Gabriela Zedán — Gabriela is a Hult alumni, a BBA Marketing graduate that volunteers at clever carbon and is their strategic marketing associate.

Everything we do has an impact on our planet, and whether big or small, it matters. GHG, CO2 emissions and carbon footprint are terms frequently mentioned nowadays and, before going any further, it is important to understand what they mean and why they matter. Carbon footprint is the accumulated emissions of greenhouse gases (measured in CO2 equivalent) by an activity, person or organization over a given period of time. These greenhouse gases (GHG) trap and store heat energy in the Earth. The accumulation of GHG leads to increased temperatures, change in weather patterns (more droughts, more hurricanes…) amongst other effects, culminating in the so feared climate change. If society is to have a prosperous, safe future, it needs to first mitigate (reduce) its impact and then adapt to the climate change it already started causing.

We were all born into a world with less-than-ideal circumstances where to get something as essential as drinkable water, we have to go through a process that emits GHG to the world’s atmosphere. That being said, there is always something we can do to reduce our personal footprint and the beginning of the new year is a great time to start, which is why I’d like to introduce you to clever carbon.

clever carbon is a non-profit company that strives to educate consumers on their carbon footprint. Its goal is to be educational but fun! clever carbon wants to help you make #clevercarbondecisions that work with your own lifestyle! The company is a firm believer in knowledge being key: if we do not know our carbon footprint, we cannot reduce it, which is why clever carbon provides the information necessary to make educated decisions on everyday choices.

Did you know that the average city dweller emits 10.2 tonnes (10,200kg) of CO2 annually? The individual carbon footprint is made up of three main categories:

  1. Transportation: Commute, getting around, flights
  2. Household: Electricity, warm water usage, heating
  3. Consumption: Food, Shopping, hobbies, activities

Depending on our habits within each category, the individual yearly footprint can be calculated! Scan the QR code, do the clever quiz and get a better idea of where you stand.

Making individual clever carbon decisions is always beneficial for our planet, but we also need to see a change from larger corporations. As consumers, we have the power to hold companies accountable for their wrongdoings. Our society needs to vote with their wallets and demand change for good!

If you want to get involved with clever carbon, message the team on Instagram: @clever.carbon

Let us make 2021 the year that we identify and reduce our carbon footprint!


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