Monday, September 21, 2020
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Liliana Caimacan

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An experienced, international business leader, Liliana has been leading transformational growth across brands and portfolios to drive step changes in business results for over 20 years. She is a leading expert on innovation, communication and business strategy within the FMCG and luxury industries, working with top blue-chip companies: Unilever, Tata, on world-class brands and portfolios. Her sector experience covers Consumer Goods, Personal Care, Home Care, Foods, Refreshments and Luxury, as well as driving disruptive innovations projects. She holds a Master’s in Marketing & Communications and an Executive MBA. With extensive marketing and leadership experience gained across multi-category, multi-brand, and multi-cultures, Liliana has a track record of shaping and unlocking opportunities, accelerating and leading incredible business growth with her trademark energy, drive and possibility mind-set. She is passionate about inspiring possibility: growth for people and business. Liliana is Professor of Practice at Hult International Business School, teaching on Trends and Innovations and Brand Management subjects. She has also lectured as a keynote speaker around the world on Marketing, Omnichannel and Digital customer experience, Change Management and Disruptive Innovation topics. Expertise and Skills: - Business transformation via consumer driven strategies, creativity, innovation and leadership - Developing disruptive innovations, agile and consumer centric, able to drive outstanding business growth - Portfolio management - Strategic and creative brand building - Broad business management - Building, coaching and developing high performing teams

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